For Advertisers

Reach buyers at the exact moment
they're calculating insurance and financing

CarCostCX puts your brand in front of serious car buyers the moment they are actively comparing costs — not after they've already made their decision.

🛡️ Auto Insurance Carriers
🏦 Auto Lenders & Banks
📋 Extended Warranty Providers
🏢 Credit Unions
💳 Financial Institutions
The Opportunity

The moment that matters most

Most advertising reaches car buyers before or after they shop. CarCostCX reaches them during — at the highest-intent moment in the purchase journey.

When a buyer opens a vehicle listing on CarCostCX, they see four cost components. Insurance is one of them. Financing is another. These aren't ads — they're part of the core product experience.

As a partner, your rates and offers appear directly within the cost calculation. The buyer isn't seeing a banner ad — they're seeing your rate as part of the number that determines whether they can afford the car.

This is not advertising. This is being embedded in the decision.

1
Buyer views a vehicle listing
They see the four cost components for their profile
2
Insurance cost is displayed
Calculated using their driving record and zip code
3
Your rate appears as the estimate
Your brand and rate are the insurance component the buyer sees
Your placement
4
Buyer clicks to get a real quote
High-intent lead delivered directly to you
The Audience

Buyers who are ready to act

CarCostCX attracts a specific type of buyer — one who does their homework before making a decision.

📊
High credit, high intent
The average CarCostCX user has a credit score of 712 and has been actively shopping for 3–6 weeks. These are qualified buyers, not browsers.
712
Average buyer credit score
🎯
In-market, right now
Every user on CarCostCX is actively shopping for a vehicle. There are no casual browsers — the platform requires intent to be useful.
100%
In-market car shoppers
📍
Geo-targeted
We know every buyer's zip code and state. Insurance partners can target buyers in their licensed states. Lenders can target by geography as well.
50
States with buyer coverage
Partnership Products

How we work with partners

Insurance Partners
Insurance Rate Integration
Your rates power the insurance component of every CarCostCX calculation. Buyers see your brand as the cost source, and can click directly to get a bindable quote. You pay a per-lead referral fee.
Best for: Auto insurance carriers looking for in-market, high-intent leads at point of vehicle selection.

Pricing model: Pay-per-qualified-lead. Rates discussed in partnership agreement.
Lending Partners
Auto Loan Rate Integration
Your loan rates power the financing component of the CarCostCX calculation. Buyers see your APR and payment estimate, and can click to pre-qualify directly with you. You pay a per-lead referral fee.
Best for: Banks, credit unions, and auto lenders looking for qualified borrowers at the moment of vehicle selection.

Pricing model: Pay-per-qualified-lead. Rates discussed in partnership agreement.
Display Partners
Premium Display Advertising
Contextual display placements on vehicle listing pages, search results, and the CarCostCX homepage. Targeted to buyers actively shopping in your product category.
Best for: Extended warranty providers, GAP insurance, tire and wheel protection, and other automotive financial products.

Pricing model: CPM and flat-rate placements. Contact us for the media kit.
Preferred Partners
Exclusive Category Partnerships
Become the exclusive insurance or lending partner for CarCostCX in your category. Your brand powers every cost calculation, with no competitor placements on the platform.
Best for: Companies looking for category exclusivity and maximum brand exposure across all CarCostCX buyers.

Pricing model: Annual partnership fee plus per-lead component. Contact us to discuss.
Why CarCostCX

Different from every other auto platform

Here's what makes CarCostCX placements different from advertising on other automotive sites.

🔗
Embedded in the product
Your rate isn't a sidebar ad — it's the number the buyer sees as part of deciding whether they can afford the car. It's impossible to ignore.
⏱️
Perfect timing
The buyer is actively comparing insurance costs at this exact moment. They need a rate. You provide it. The conversion intent is built in.
🔍
Data-qualified leads
You know the buyer's vehicle of interest, credit profile, location, and driving record before they even contact you. No cold leads.
🚫
No ad blindness
Buyers don't scroll past your placement because it's not a banner. It's the insurance line item in their personal cost breakdown.
💰
Pay for performance
Our core model is pay-per-qualified-lead. You don't pay for impressions on buyers who aren't in your market or don't meet your criteria.
📈
Growing audience
CarCostCX is building from the ground up with a buyer-first model. Early partners get preferred rates and category exclusivity options unavailable later.
Get in Touch

Talk to our partnerships team

Fill out the form below and a member of our partnerships team will reach out within two business days with partnership options and pricing.

Your information is kept confidential and will only be used by the CarCostCX partnerships team.

✅

We'll be in touch soon!

A member of our partnerships team will contact you within two business days to discuss options and next steps.

For urgent inquiries: partners@carcostcx.com